Cross Promotions are
Value Added Service

Building closer relationships with clients involves value added opportunities. Understanding their demanding positions, your decision making clients probably have little time to seek additional resources which you may already provide.

Cross promotions are an integral marketing method to introduce new services and generate additional revenue.
It opens the door for providing solutions to problems that occur as a result of knowing your client needs while serving them in a different manner. It also brings more value to your relationship for the long term.

Identifying the client’s “pain points” will help gage their challenges and priorities to use another service. If cost, quality or customer service is the core issue, relate the additional service as the answer to this problematic area. Help clients see the recognition to address their concerns, thus becoming a resource instead of a sales pitch.

Finding the appropriate time to introduce another service is also important. It certainly must make sense for the client to consider a new service, not just because it’s a good idea. Timing is critical, so take a few necessary steps to learn about their situation before cross promoting an additional service.